
Healthy Ageing Hub
The Healthy Ageing Hub was a two-year pilot project (July 2023 – June 2025) delivered in Clunes, Victoria, through a partnership between Clunes Neighbourhood House and Central Highlands Rural Health. Funded by the Western Victoria Primary Health Network, the project aimed to support people aged 45+ (particularly those living with chronic conditions) to live and age well within their community.
At its core, the project explored how strengthening social connection, community engagement, and local support systems can improve health and wellbeing outcomes in rural settings.

Key Approach
The model combined:
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A community-based “link worker” role embedded at the Neighbourhood House
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Social, educational, and health-related activities co-designed with the community
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Strong partnerships between local organisations to better connect people with services
Rather than prescribing interventions, the project focused on building trust, providing safe spaces, and enabling people to reflect, connect, and take action on their own health and wellbeing.
Key Findings & Outcomes
The project demonstrated that:
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Social connection is critical to health – increased engagement reduced isolation and improved wellbeing
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Early intervention works – participants showed improved understanding and management of their health
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Simple, person-centred approaches are effective – guided conversations and community support led to meaningful behaviour change
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Health improvements were measurable, including better emotional wellbeing, increased physical activity, and stronger social connections
The project also identified that many participants faced barriers such as transport, financial constraints, and service navigation challenges, reinforcing the need for local, accessible support.
Role of the Link Worker
A key success factor was the community connection (link worker) role, which:
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Helped individuals navigate complex health and social systems
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Provided personalised, relationship-based support
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Connected people to services, activities, and each other
This role proved especially valuable in rural settings, where services are fragmented and harder to access.
Impact & Learnings
The project highlighted that:
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Community-led, place-based approaches can significantly improve health outcomes
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Trusted local organisations (like Neighbourhood Houses) are essential “anchor institutions”
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Collaboration between health services and community organisations leads to stronger, more sustainable outcomes
It also demonstrated that relatively low-cost, preventative approaches can reduce future demand on health services.
Recommendations & Future Direction
Our experience recommends:
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Ongoing investment in community connection/link worker roles
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Embedding this model into routine health and community service delivery
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Continued focus on early intervention, prevention, and social connection
The findings suggest this model is scalable and transferable to other rural communities facing similar challenges.
Conclusion
The Healthy Ageing Hub shows that improving health outcomes doesn’t always require complex clinical interventions. By investing in connection, trust, and community-based support, it is possible to help people live healthier, more independent lives for longer - while building stronger, more resilient communities.
Giving Voice
On 11 July 2024, a gathering called ‘Giving Voice – Ageing in a rural community’ was held in Clunes to present a new community-based model for healthy ageing in place.
The event delivered the outcomes, many unexpected, of a ground-breaking, 12-month project in Clunes in which Central Highlands Rural Health, Clunes Neighbourhood House and Attitude. Ageing well in Clunes came together to create a Healthy Ageing Hub, trialling a new approach to improving older people's physical and psychological well-being.
Delivered by the Living and Ageing Well in Hepburn project, funded by the Western Victoria Primary Health Network under the Australian Government’s Primary Health Networks Program, we are excited to share the rich harvest that awaits when you truly dig deep to collaborate.
We have gathered our reflections and resources into a Basket of Knowledge for you to dip into below.
Where we started
When older people, a neighbourhood house and a health service sat down to discuss forming a partnership that would strengthen people’s ability to live and age well in their hometown longer, we were not 100% sure what results we’d deliver.
It began with a partnership between Clunes Neighbourhood House, Central Highlands Rural Health and group of volunteers at Attitude. Ageing Well in Clunes which is both an idea about community and a community building. Key resources generated during the first stage of our project:

Giving Voice
A short film about ageing well in a small community.
Starring Judi, Dayle, Peter, Linda, Carmel, Sue, Malcolm, Gill, James, Patsy, Tess, Hugh, Rod, Pauline and Lois.
Key resources generated during the first stage of our project:
A Rich Harvest
Having set out with an understanding of the World Health Organisation’s eight domains used globally as predictors of an age-friendly environment, we knew that the interplay and issues impacting on each of these attributes in communities can be complex, particularly in rural areas.
What we found is that an innovative, place-based partnership can strengthen the attributes that already exist in a way that fertilises the ground for the other attributes to grow. Especially when you truly dig deep to collaborate.
Ageing with Friends
A short film about joyfully engaging with our local community.
Starring members of the Clunes Community.
Key reflections highlighting that can come from genuine collaboration:
Grow your Own
Our journey was unique because of our place, resources and collaborators. We weren't sure what the end outcome would look like. Along the way we became clearer about what was important for us, and how that might be useful for others trying to replicate what we did.
We made a short film reflecting on those learnings.
Watch our Partnering with an Ageing Community Group, Short Film, here.
What was the end result?
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A dedicated age-friendly space
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A way of working with, not for
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An understanding of the tools that are important for nurturing participation


